Privacy Policy
Last updated: July 1, 2026
1. Who we are
ColdMend provides a done-for-you database reactivation service for US real estate professionals. This policy explains how we collect, use, store, and delete personal information in connection with that service. For privacy questions, contact hello@coldmend.com.
2. Information we collect
We collect three categories of information:
Name, business name, email, phone, billing address, payment method, and operational preferences provided by you (the realtor, team, or brokerage) when you sign up or onboard.
Contact and inquiry data you upload from your CRM about your dormant leads. We process this strictly on your behalf. We never combine it with other clients' data, never resell it, and never reuse it.
Messages, call recordings, transcripts, qualification notes, opt-outs, and appointment confirmations generated during outreach. Stored in your workspace and accessible only to you and authorized ColdMend operators.
3. How we use information
Lead and conversation data are used only to deliver the reactivation service you contracted for. Client information is used to operate your account, process payments, and communicate about service delivery. We do not sell personal information. We do not use lead data for marketing, model training, or any purpose outside your engagement.
4. Service providers
We rely on GoHighLevel (GHL) to deliver the service. GHL provides SMS, voice, email, calendar, and payments infrastructure under a single platform. It is bound by data processing terms restricting use of your data to providing services to ColdMend.
5. Retention and deletion
We retain lead and conversation data only while you are an active client. Upon termination, we delete all lead and conversation data within seven (7) days and provide written confirmation of deletion. Client account records and tax-related billing records are retained for the period required by applicable law (typically seven years for US tax records).
6. Your rights (CCPA, applicable US state laws)
If you are a California resident or a resident of another US state with a comprehensive privacy law, you have the right to know what personal information we hold about you, request its deletion, request correction, and opt out of any sale or sharing (we do not sell or share). Requests can be submitted to hello@coldmend.com. We respond within 45 days.
7. Opt-outs
Every outbound message includes a clear opt-out instruction. Opt-outs are honored immediately across SMS, calls, and email, and logged in the client workspace. This is binding regardless of consent status at the time of original lead capture.
8. Security
We use industry-standard safeguards: encrypted storage, encrypted transit (TLS), least-privilege access for operators, and audit logging on workspace activity. No system is impenetrable. We notify affected clients of any confirmed breach within 72 hours of discovery.
9. Changes to this policy
Material changes will be communicated to active clients by email at least 14 days before taking effect. The "last updated" date above reflects the current version.
10. Contact
Privacy questions: hello@coldmend.com.